With the increasing availability of user-friendly data analytics tools and affordable cloud-based POS software, small and medium-sized businesses (SMBs) can now leverage the power of data to gain valuable insights into their customers’ behavior, preferences, and needs. A good quality sales tracking or a customer tracking are handy tools.

By analyzing the data collected from various sources such as email lists, customer purchases, social media, and website interactions, our business can understand our customer’s demographics, buying patterns, and interests better. This, in turn, can help us optimize our marketing strategies, personalize their offerings, and improve their overall customer experience. Our system can even automate a loyalty program using this data if it is plugged in with customer loyalty program software. After all, which customer doesn’t love a loyalty bonus or a steep discount?

For example, by analyzing customer feedback and purchase history, an online retailer can identify the most popular products, tailor promotions to specific segments, and make recommendations for complementary items. Similarly, a restaurant can use data to optimize its menu, understand peak hours, and adjust staffing levels accordingly.

Businesses like ours, which can effectively collect and analyze their customer data, can make informed business decisions that help them stay competitive, improve customer loyalty, and grow their businesses over time. There are good quality customer tracking out there that can fuel your growth journey. One such offering comes from the stables of technology major QB POS.  

Types of Data Your Business Can collect

There are four large categories of data that your customer tracking PoS software can collect, that come in handy while strategizing for your business growth:

1. Customer’s Personal Data –This set consists of two classes of data. The first one is personally identifiable information (PII) and the second one is non-personally identifiable information (non-PII). PII includes sensitive data such as Social Security numbers and gender that can be used to identify an individual.

Non-PII, on the other hand, includes information that cannot be used to identify a specific person, such as IP addresses, web browser cookies, and device IDs, which are unique identifiers assigned to both laptops and mobile devices. The sales tracking from QBuster can collect both types based on your requisition.

2. Data regarding customer attitude– This type of data is related to consumer behavior and preferences, and includes metrics such as consumer satisfaction, purchase criteria, and product desirability. An insight into the need wants, and expectations of a customer from a particular product or service can be gleaned by analyzing this data.

Our business can then make informed decisions about product development, marketing strategies, and customer service. This type of data is particularly important for businesses that want to stay competitive and meet the changing needs of their customers. A CRM & Loyalty Program POS software can work wonders for our business by using this data treasure trove.

3. Customer Engagement Data –This type of data is related to consumer engagement and includes information on how consumers interact with a business’s digital channels such as its website, paid advertisements, short text messages, mobile applications, electronic mail, and other customer service interfaces.

It provides insights into how consumers engage with a business at various touchpoints and can help businesses optimize their digital channels to improve the customer experience.

By analyzing this data, we can identify areas for improvement for your business. These areas can be website usability or customer service response times, and make changes to better meet the needs of your customers.

This kind of data is a must for businesses like ours, which want to improve customer engagement and loyalty in today’s digital landscape. Once you feed this data to loyalty program software, you will start getting customized engagement solutions for each of your customers.

4. Behavioral Data – This group of data encompasses transactional details, including purchase histories and product usage information such as repeated actions. Additionally, it includes qualitative data such as mouse movement information, which can provide insights into how users interact with a website or application.

This type of data is valuable for understanding consumer behavior and preferences, allowing businesses to optimize their products or services to better meet the needs of their customers.

By analyzing this data, businesses can identify patterns and trends in customer behavior, understand which products or features are most popular, and develop targeted marketing strategies. An All-in-POS Billing Software surely comes in as a stupendous growth tool. We just need to ensure that we are getting our copy of the app from a trusted name QueBuster.

Business Use Cases of Customer Data

There are numerous use cases of good quality customer data for your business. Here is a curated list of a few salient applications:

Increasing effectiveness of your marketing campaign – If we have access to the first name of your customer and use it in our marketing flier as a way to address, rather than a simple ‘hi’ or dear sir/madam’, our customer is bound to feel a personal touch and your brand engagement increases manifold. This kind of data can easily be obtained through good customer tracking. As mentioned above, the house of QB does have a good offering in this regard. Do connect with their experts to get details.

Create personalized offers for your clients – Today’s fast-moving customers are responsive to hyper-targeting. They like any offer which has been created especially for them and addresses all their demographic details. Plug in a good quality loyalty program software and see the magic happen. We should check out the offerings from QueBuster in this regard.

Prevent leakages in your operations –There always is a pattern to all customer queries and complaints. If our business is using a sales tracking in close conjunction with customer tracking, chances are high that our system will be able to spot these patterns early and would plug in the hole at a nascent stage itself. We can identify the culprit factors by simply blending data that is sufficiently aggregated (not outliers) with data that is sufficiently localized, and the job is done!

Your Business grows 10x with integrated ERP and POS

Improve your customer support – Understanding customers and utilizing the data available about them is crucial to providing effective customer support. Smart companies share customer-related data with their support teams, enabling support agents to gain a comprehensive understanding of the customer’s relationship with the company. This data includes information about the products the customer has purchased, recent issues they have experienced, and any notes or comments from the sales team about the account.

By having access to this information, support agents can provide more personalized and effective support, resolving issues more quickly and improving overall customer satisfaction. Hence, let data from your sales tracking and customer tracking flow to your support team!

Improve Overall Customer Experience

While larger companies have been using big data to identify trends and track customer behavior for some time, smaller businesses with smaller budgets and resources can still gain valuable insights by analyzing data from various sources such as email lists, customer purchases, and social media using the customer tracking POS software of QueueBuster. This data can help businesses optimize their marketing strategies, personalize their offerings, and improve the overall customer experience.

Book a free demo from QueueBuster today!