The Rise of D2C Marketing in India

d2c pos solutions

The Rise of D2C Marketing in India

By QueueBuster   Published:   May 1st, 2024

If a recent study is to be believed, 93% of internet users in India are exposed to D2C marketing every month. D2C stands for direct-to-consumer. That number is expected to keep growing at a healthy pace in the coming years.

India has traditionally been an offline market. But, the Internet has made it possible to interact directly with buyers. According to The Internet and Mobile Association of India (IAMAI), India’s Internet user base is expected to reach 402 million by December 2028. This makes it the second-largest internet market in the world, up from the current 271 million.

India is now home to some of the biggest brands in the world. Companies like Flipkart, Zomato, Ola, Uber, Swiggy, Amazon, and Snapdeal are parts of everyday life for Indian citizens. These companies have revolutionized the way people shop and eat. With the rise of D2C marketing, it is easier than ever for brands to get their word out there.

Rise of Online Shopping 

There are around 639 million internet users in India who fuel the rise of online shopping and D2C Marketing. India is getting a 24% year-on-year rise in online shopping. In the last three years, there have been 80 million online shoppers alone added by India to reach 130 million online shoppers nowadays.

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    After the arrival of the Covid-19 pandemic, online shopping was accelerated to avoid the exposure of physical retail stores. According to some experts, online spending in India is expected to rise at a CAGR of 35 percent. Additionally, it is expected to increase from 39 billion dollars to 200 billion dollars in the next five years. The support of payment infrastructure development and Introduction is also expected. 

    Evolution of the Consumption Pattern 

    Consumer types are evolving day by day in India. A new class of consumers is getting added to Indian markets daily. Consumption trends are evolving, along with large pockets of products and cost-white areas that industry executives neglect. Niche seeks consumers of a new age and customized products.

    Productivity Toward Direct-to-Customer Distribution 

    The evolution in the needs of consumers and the ecosystem of the internet have played an essential role in making the new business models practical. They have led to the arrival of direct-to-consumer (D2C) distribution channels. The companies authorizing the D2C distribution channels have an emotional connection with their consumers. Specific brand identity and a unique brand hypothesis assist this.

    D2C brands are grouped by their clever DNA, distinctive D2C marketing strategies, effective use of technology, and efficient operational processes. D2C brands influenced consumption insights. They worked on feedback-led models and hurried product development to ensure customers’ needs were fulfilled.

    The Emergence of D2C Brands in India 

    Today, India is experiencing the rise of D2C brands in all categories. This led to an increase in the D2C marketing market size. India is also assumed to become a 100 billion dollars addressable market by 2025. It has seen increased funding activities in previous stages. Some D2C brands, such as Wow Skin Science, HealthKart, Lenskart, Zivame, Boat, Mamaearth, Sugar, IncNut County Delight, MyGlamm, etc., have occupied niches. They created aspirational brands and high value in their respective sectors. 

    Future of D2C Brands in India 

    Experts expect high funding activities in this place. The successful D2C outcomes will confirm the assumption for new development in the capital. High-quality companies that are getting good growth and concentrating on capital efficiency will get increased investor interest. Some experts forecast vigorous incorporation activities in the next 3 to 4 years. Probably as roll-ups or incumbents buying newly arrived D2C companies. Some people also estimated that IPO timeliness maybe 3 to 5 years away in this sector. 

    We have discovered the key drivers and the success factors involved in the rise of D2C marketing in India. This will help you understand the process of working in the D2C ecosystem. We have done deep research into three parts- foods and beverages, beauty and skincare, and fashion. We understood how brands in these niches attract people towards them. 

    Transformation in This Sector 

    Transformation in D2C Marketing begins with the arrival of 4G, smartphones, and the easy availability of the internet. Currently, the internet subscriber base has reached 834 million, out of which 40% are rural users.

    With the incursion of smartphones, a tectonic shift occurred. Authority shifted to consumers from the selling and distribution network. E-commerce marketplaces such as Amazon, Flipkart, Ajio, Myntra, and Snapdeal offered platforms with accessible user interfaces. The expansion of mobile applications launched a transformation in customers’ buying behaviors. 

    Making a network of physical retail stores in the whole country was a considerable time and money obstruction for most brands. 

    Readily available internet and eCommerce marketplaces enable brands to provide several choices to their users nationally. 

    Consumers’ Mindset Walls Come Tumbling Down

    We, humans, are creatures of habit, and it shows in most consumers’ behavior. Covid-19 has changed D2C Marketing. Consumers are now adopting online shopping. Teachers now understand working online, and homemakers can purchase household groceries online. The E-commerce market online is blasted.

    Some post covid platforms such as Grofers claimed that almost sixty-four percent of their users have shifted to online shopping. In the post covid world, new user growth is witnessed by Flipkart very closely.

    How QueueBuster D2C POS Solutions are Opening a New Door to The D2C World ?

    Direct-to-Consumer (D2C) marketing has become a major trend in today’s fast-paced digital world. More and more companies are shifting their focus from traditional retail to D2C models. Therefore, the need for innovative and effective marketing strategies has become paramount. QueueBuster D2C POS Solutions is one such platform that is taking the D2C world by storm with its cutting-edge technology and marketing solutions.

    With QueueBuster, businesses can easily create their own D2C platform, complete with a customized website and mobile application. This allows them to connect directly with their customers, without the need for intermediaries such as retailers or distributors. By leveraging D2C marketing, businesses can create a more personalized and engaging customer experience. They can also build long-term relationships with their customers.

    The D2C world is changing rapidly, and QueueBuster is at the forefront of this evolution. With its advanced analytics and data-driven approach, QueueBuster helps businesses to identify customer trends, preferences, and behavior. Businesses can use this information to tailor their marketing strategies. From targeted ads to personalized email campaigns, QueueBuster enables businesses to reach their customers in new and innovative ways.

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      One of the biggest advantages of D2C marketing is the ability to create a direct line of communication with customers. QueueBuster’s platform allows businesses to interact with customers in real time, respond to their questions and concerns, and address any issues they may have. This creates a more open and transparent relationship between businesses and customers, fostering trust and loyalty.


      In conclusion, the rise of D2C marketing in India has been a game-changer for businesses. Especially with the advent of technology and changing consumer behavior. With the rise of e-commerce platforms and social media, D2C marketing has become more accessible and effective for small and medium-sized businesses. It allows them to bypass traditional retail channels and reach customers directly.

      QueueBuster has successfully implemented D2C marketing in India as a mobile-based Point of Sale (POS) provider. QueueBuster has leveraged D2C marketing strategies to reach its customers directly and establish a strong online presence. These include targeted online advertising, social media marketing, and content marketing. This has helped them gain a competitive advantage. It also helped them increase their customer base and revenue.

      Read also: Benefits Of Using A Cloud-Based POS Solution

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