Marketing methods have transformed from traditional to digital in the past decade. The internet has helped boost the sales and revenue of businesses in new and better ways. Today, most businesses—irrespective of their size—have websites and social media pages using dynamic (point of sales) POS Software.

Individuals and brands are heavily focused on building an online image to boost their products and services. Digital marketing has changed competition drastically.

During the pandemic years, our lives and buying habits changed completely. While people were locked inside the confines of their homes, e-commerce went through the roof.

Even local businesses started selling their products through online portals and messaging services like WhatsApp. They could only do it because, by that time, India had a vast and stable digital payment infrastructure. People could make and accept contactless, digital payments via QR codes.

What are QR Codes?

Quick Response (QR) codes are square-shaped barcodes that can be easily scanned and read by a digital device like a smartphone. They store information about a product as a series of pixels and are used in marketing and advertising.

It became a default method of accepting payments during the pandemic. As a result, smartphone companies made it possible to scan it straight from your camera. Increasingly, restaurants are using QR codes to give their patrons access to their menus online. Many businesses have now started using QR codes as a part of their advertising campaigns.

Top 5 reasons to use QR codes

QR codes became a creative way to connect with the target audience and provide them with relevant information. You can now use QR codes to send users to a particular webpage, provide coupon codes, business information, play videos, and more.

Here are the top 5 reasons to use QR codes in your marketing campaigns: 

1. Become relevant in the market

One of the top reasons to use QR codes is to show your customers that you are tech-savvy and adaptable. It shows that you’re keeping up with the time and your business is changing accordingly to improve your products and services.

You can make an impact by using QR codes in your marketing campaigns. Utilise QR codes to show your business information or redirect them to one of your products or your landing page. It will help to raise conversion rates and build a better customer base. 

2. Build your online presence

Businesses can build an online presence by promoting their brand with the help of QR codes. As mentioned earlier, most businesses have social media pages and websites. Hence, QR codes can be used to direct customers to your online profiles.

It will help businesses grow their followers and increase customer engagement. You can also improve customer relationships if you have a good online presence. Additionally, it will attract new customers and improve customer loyalty.

3. Show your creative side

Did you know that QR codes can be creative? Although most QR codes are black and white, you can personalize them to match them with your brand personality. Hence, you can showcase your creativity by making interesting QR codes.

Personalised QR codes will help you stand out from your competition. You can take the help of various free tools to create good QR codes. You can also get in touch with marketing agencies like QueueBuster to have one made for you. Here are some ways in which working QR codes can be customised.

4. Measure the effectiveness of your campaigns

There is little to no way of knowing the impact of traditional marketing methods such as billboards, pamphlets, flyers, and newspaper ads on your sales. However, QR codes tell you how many customers have scanned them and landed on your website.

You can use link-shortening services like goo.gl to generate QR codes with shortened links. Additionally, you’ll be able to get important insights to help make better decisions for your future marketing campaigns.

5. Use QR codes for product or service promotions

The main goal of marketing campaigns is to let your customers know about your products and services. Hence, you can use QR codes to enable call-to-action in your campaigns. You can use it to give special discounts that can only be revealed by scanning them. You can also use it to get customers in touch with you directly via email or phone number. 

Alternatively, you can introduce QR codes on your landing pages and get them to follow you on social media. QR codes are a great way to increase website traffic and business revenue. You can try implementing them or get in touch with marketing agencies like QueueBuster.

Book a demo with QueueBuster today

When it comes to marketing, QueueBuster offers comprehensive services to build customer loyalty and help build a social media presence. They offer full-stack PoS applications to manage billing and inventory as well.